Dynamic Business Model Innovation: Proposing an Integrated Organizing Framework

Abstract

In today’s global competitive landscape business model innovation (BMI) is a top priority for executives as well as an appealing field of study for researchers. Despite this point, this field is still in its infancy both theoretically and practically. With respect to this fact, this article proposes a model for organizing business model innovation in a dynamic manner based on the principles of three contemporary theories, dynamic capabilities, strategic entrepreneurship and value networks within the context of new market discovery and design. Therefore, this framework synthesizes three dimensions of modern competitiveness and sheds light on a conceptual architecture for creating new businesses. As a consequence, this essay provides a new set of insights for both executives and researchers and streamlines understanding of BMI from a broader perspective .Hence, this study contributes to the existing body of strategic management knowledge by enriching the body of business modeling and strategic positioning literature and opening new avenues for further conceptualizations and empirical scrutinizes.