Durable Goods Adoption and the Consumer Discount Factor: A Case Study of the Norwegian Book Market

Abstract

We exploit a change in Norway’s fixed book pricing policies to construct exclusion restrictions with which to identify consumers’ discount factor. We assume that the policy change generated an unanticipated, exogenous shock to consumers’ expectations about future price cuts. Our findings suggest that consumers are much more impatient than would be implied by the real rate of interest, challenging the standard assumed rate of discounting in the extant literature on dynamic demand estimation. The high rate of consumer impatience is consistent with laboratory studies in the behavioral economics and decision-making literatures. This paper was accepted by Matthew Shum, marketing.