Abstract
Analyses the “dumbing down” syndrome highlighting main quotes from BBC online, Kirkus Reviews and an interview between Roan Hoag of Amazon.xom and Pete Hamill whose book “News is a Verb” which attempts to unmask US journalism’s dumbing down. Looks at various tabloid‐style choices of sensational headlines giving examples of these. Concludes that unlike the technology world, newspaper and broadcasting world is full of dreamers staring only at their own reflection!.
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