Abstract
Prior research on money priming has suggested two seemingly contradicting findings. On one hand, money has shown to highlight the importance of saving, leading to the choice of low quality-low price option. On the other hand, the individuals primed with money tended to focus on the personal goal and end outcome. In purchase decision, such tendency may raised subjective importance of the product quality. Current research proposes and demonstrates that whether money will enhances the weights of cost and quality depends on the nature of consumption context.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
