Abstract
This article is an inquery into ideologies as they are contained in forms, and more precisely into the ideological effects induced by the press through three rhetorical forms : reporting, commentary and editorials. It has been my concern to point out the mystifying nature -and that on several scores- of reporting based on what is perceived, the illusion of empiricism, the guarantee of reality, to show how the syntagmatic elements of the text engender the effect of objectivity so fundamental to the functioning of today's press, how syntax and vocabulary combine to create an effect of recognition which makes it impossible to step back for an objective look. At the other pole, the editorial, which is not obliged to reconstruct the event is discourse on conjuncture. In short, far from containing the traditional analyses of content, this articles hopes to stake out a new area : the ideological effects on both micro and macro content levels of institutional and rhetorical forms
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