Abstract

Focusing on the case of Marseille-Provence 2013, European Capital of Culture, this article investigates the importance placed on the audience in the scheduling of circus events. Based on a field study combining interviews, observations, and documentary analysis, its central theme is cultural actors’ representations of the circus and circus audiences, and the ways in which these actors justify the scheduling of events. A study of the speech of circus professionals shows that, while sharing an idealized vision that circus attracts a wide audience, they draw on references to this “popular art” strategically to give substance to an event that is intended to be fun and to bring people together. Contemporary circus is thus seen as a means of broadening the audience, which takes various forms depending on the context. While the real impact in terms of social diversification of audiences remains difficult to assess, high attendance at the event has made the existence of a contemporary circus audience visible at the local level.

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