Abstract
1. Introduction: Cultures of Intoxication 2. Representing Drugs and Intoxication in Popular Media 3. The Mediated Regulation of Intoxication in the Age of Old Media: The US Experience from Reefer Madness to Just Say No 4. Drugs Regulation and Mediated Drugs Education in Britain 5. New Media, Popular Culture and Cultures of Intoxication 6. Virtual Intoxication: YouTube and Popular Drugs Culture 7. Conclusion: Virtual Intoxication, Drug Styles and the Way We Consume
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