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British Journal of Clinical PharmacologyVolume 14, Issue 5 p. 661-664 Free Access Drug promotion and the doctor. K. O'Malley, K. O'MalleySearch for more papers by this authorM. O'Hanrahan, M. O'HanrahanSearch for more papers by this author K. O'Malley, K. O'MalleySearch for more papers by this authorM. O'Hanrahan, M. O'HanrahanSearch for more papers by this author First published: November 1982 https://doi.org/10.1111/j.1365-2125.1982.tb04952.xCitations: 7AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL References ASSOCIATION OF THE BRITISH PHARMACEUTICAL INDUSTRY (1978). Code of Practice for the Pharmaceutical Industry, fifth edition. London. BINNS, T.B. & SMITH, A. (1979). Medical Representatives. Br. med. J., 1, 1134– 1135. BRECKON, W. (1972). Advertising and promotion. In. The drug makers. London: Eyre Methuen. BURLEY, D.M. (1979). Identifying the medical consultants of pharmaceutical companies. Lancet, ii, 354. DUKES, M.N.G. (1979). Identifying the medical consultants of pharmaceutical companies. Lancet, ii, 696. FASSOLD, R.W. & GOWDEY, C.W. (1968). A survey of physicians' reactions to drug promotion. Can. med. Ass. J., 98, 701– 705. FRISOF, K.B. & PARNICKY, K. (1979). The burden of junk mail. New Engl. J. Med., 300, 865– 866. HEMMINKI, E. (1973). The quality of drug advertisements in two Finnish medical journals. A comparison between psychotropic and other drug advertisements. Soc. Sci. Med., 7, 51– 59. HEMMINKI, E. (1975). Review of literature on the factors affecting drug prescribing. Soc. Sci. Med., 9, 111– 115. HEMMINKI, E. (1977). Content analysis of drug-detailing by pharmaceutical representatives. Med. Educ., 11, 210– 215. HEMMINKI, E. & PESONEN, T. (1977a). The function of drug company representatives. Scand. J. Soc. Med., 5, 105– 114. HEMMINKI, E. & PESONEN, T. (1977b). An inquiry into associations between leading physicians and the drug industry in Finland. Soc. Sci. Med., 11, 501– 506. HOLLAND, A.E. (1977). Representatives and advertisements as sources of information. Postgrad. med. J., 53, 559– 561. LANCET (1976). Promotional costs and the Pharmaceutical Industry. Lancet, i, 817– 818. LINN, L.S. & DAVIES, M.S. (1972). Physicians' orientation toward the legitimacy of drug use and their preferred source of new drug information. Soc. Sci. Med., 6, 199– 203. LUNDE, P.K.M. & HERXHEIMER, A. (1979). Identifying the medical consultants of pharmaceutical companies. Lancet, ii, 197. PERETZ, S.M. (1978). Medical journal advertising as currently viewed by the pharmaceutical industry. J. Roy. Soc. Med., 71, 282– 284. PETSONK, E.L. (1979). Conflicts of interest in drug research. New Engl. J. Med., 301, 335. PRESCOTT, L.F. (1977). Drug promotion. Br. med. J., 1, 574– 575. RELMAN, A.S. (1979). Who reviews the ads? New Engl. J. Med, 301, 999. SAINSBURY, J. (1967). Report of the committee of enquiry into the relationship of the pharmaceutical industry with the National Health Service 1965–1967. London: HMSO. SILVERMAN, M. & LEE, P. (1974). Pills, profits and politics. Los Angeles, California: University of California Press. SMITH, M.C. (1977). Drug product advertising and prescribing: a review of the evidence. Am. J. hosp. Pharm., 34, 1208– 1224. STIMSON, G.V. (1977). Do drug advertisements provide therapeutic information? J. med. Ethics, 3, 7– 13. TANNOCK, I.F. (1979). Responsibility in advertising: an oncologists view. New Engl. J. Med., 301, 1004. THOMPSON, E.L. (1979). Sexual bias in drug advertisements. Soc. Sci. Med., 13, 187– 191. WILLIAMS, J.D. & GEDDES, A.M. (1973). Advertising of antibiotics. Br. med. J., ii, 116. WORTHEN, D.B. (1973). Prescribing influences, an overview. Br. J. med. Educ., 7, 109– 117. Citing Literature Volume14, Issue5November 1982Pages 661-664 ReferencesRelatedInformation

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