Abstract
Abstract This paper describes results from a qualitative study of the music video production industry and the creative process in rap music video production and artist marketing. Participant responses are presented in three areas: the music video production process, recent trends in rap music videos, and the music video set as a site of gender exploitation. Findings suggest a concern over artistic freedom of expression and the mechanical production of the “booty video” formula that saturates music video programming and is a template for rap videos. Participants agreed that there is something lackluster about rap music played on radio and aired on music video programming. Additionally, gendered hierarchies on video sets create divisions among women working in various positions, and discourage women from supporting one another, which, from a black feminist perspective, does not accommodate an ethic of care and personal responsibility.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
