Abstract
Olympic Games have already been the top worldwide followed sporting event for 120 years. Until recently the Olympic Games were in terms of tourism associated exclusively with visitors' passive follow up. That status started to change with the emergence of an entirely new phenomenon called the Olympic parks. Based on this phenomenon is a research focusing on establishing an Olympic Park 2016 in Lipno nad Vltavou, Czech Republic. Part of the research was to analyze the impact of the Olympic Park it had on the region and the authors evaluated both positive and negative effects. The result of this research was to determine the main impacts of the Olympic Park on the destination, in the short and long terms. The authors concluded that the construction of the Olympic Park was a major impulse for the development of tourism in the area.
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