Driving green: Examining pro-environmental interventions in the auto manufacturing industry

Abstract

In this paper we report the results of a study aimed at increasing proenvironmental behavior in a global automobile manufacturing plant in the UK. The study examines the efficacy of interventions targeted at using goal-setting, individual feedback, and comparative monitoring in improving proenvironmental behavior. Interactive relationships between the pairs of independent variables are also explored. Results indicated that the strength of the goal and individual feedback are good predictors of performance on the environmental program. The results also showed that strength of the goal and the level of comparative monitoring are predictors of more specific workplace pro-environmental behaviors. Furthermore, a two-way interaction is identified, indicating differential relationships between goal-strength, comparative feedback and work pro-environmental behavior. Theoretical and practical implications are discussed.