Abstract
ABSTRACT Despite the growing recognition of business analytics (BA)‘s role in boosting the firm’s intellectual capital and subsequent competitiveness, some firms are still hesitant to adopt BA. To have a clear picture of what will lead to the serious consideration of BA as a business intelligence tool, we conducted confirmation factor analyses and used the structural equation model to determine what drives BA applications. Through a series of hypothesis testing, we discovered that security, ease of use, perceived risk, and IT capability became important determinants for BA applications. On the other hand, various costs associated with BA use and organizational resistance against BA use turned out to be non-deciding factors for BA applications. This paper is one of the first attempts to develop practical guidelines for the successful application of BA based on the empirical study of BA practices among US and Korean firms from a cross-cultural perspective.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Global Information Technology Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
