Abstract
PurposeIn this paper, the author sought to explain how to convey company culture in the modern world of work.Design/methodology/approachThe author draws upon 10+ years in the HR and recruitment field as well as recent collaborative projects with LEGO and NHS Professionals that directly link to the topic.FindingsResearch shows that candidate experience was a critical key performance indicator for everyone involved in the projects. Providing guidance videos for applicants, clearly signposting points of contact, ensuring consistency across processes and providing clear and concise communication, the employers were able to show that their business cares about the people it works with, even during a global health crisis.Originality/valueReaders will gain valuable insight based on the author’s personal experience and expertise and may apply these lessons to drive company culture and bolster retention in their own organisations.
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