Abstract
This study utilizes ordinary least squares (OLS) regression and verifies the framework in the Taiwanese manufacturing industry. The study employed questionnaire survey and collected data from 158 Taiwanese manufacturing companies. The purpose of this study develops an original framework to explore effects of both outward and inward capabilities on corporate competitive advantage through the mediator: new product development performance. Environmental scanning is regarded as the outward capability and locus of planning is regarded as the inward capability. If companies want to increase their new product development performance, they should enhance both environmental scanning and locus of planning capabilities.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
