Drivers That Affect Households to Reduce Food Waste: A UK Qualitative Study

Abstract

Individual households make significant contributions to food waste. Combating this waste would allow for better food distribution globally that can help combat global hunger. As there is currently a limited understanding as to why people waste food, we conducted semi-structured interviews with people that had taken part in a food waste reduction study, to explore drivers that contribute to reduced food waste within UK homes. Using a thematic analysis, four themes were identified based around the importance of thinking about food waste, having a flexible approach to food waste, as well as being emotionally engaged in food waste reduction processes. It was also explored if others have a role to play in whether people try to reduce their waste; however, contrary to previous findings, such a notion was not supported here. The implications of the findings are discussed.