Abstract
Home composting is judged as an effective municipal waste management option in which household contribution is essential, but it has a low adoption. The objectives of the study were to determine the factors that influence home composting intention and identify the moderating role of composting knowledge in the model, using the combined model of the theory of planned behavior (TPB) and norm activation model (NAM). A structured questionnaire was applied to a sample of 367 residents of Isfahan city, Iran, randomly selected. Data were analyzed using cluster analysis, discriminant analysis, PLS-SEM, and PLS-MGA. Cluster analysis grouped the three clusters based on the constructs of the integrated model, and this result was confirmed by discriminant analysis. Findings show that attitude, subjective norm, and perceived behavior control can predict the intention to compost. Study results confirmed the positive effect of awareness of the consequences of composting on ascribed responsibility to compost at home, of responsibility to the personal norm, and of the personal norm on intention to compost at home. Furthermore, it was observed that composting knowledge moderates the relationship between subjective norm and behavioral intention, and the one between perceived behavioral control and behavioral intention. The integrated model had more predictive power than the TPB model. The fit statistic of the integrated model was good and 71% of the variance for intention behavior toward home composting. The insights on factors affecting residents’ intention to compost obtained from this study can be used in measures and programs that reinforce and stimulate home composting.
Highlights
Urban households produce a large proportion of municipal waste, imposing a high cost on local governments to manage this waste [1]
This study proposes a relationship between four variables of awareness of the consequences (AC), ATT, subjective norm (SN), and personal norm (PN) by combining norm activation model (NAM) and theory of planned behavior (TPB)
The results showed that the constructs of NAM and TPB were significantly associated with each other
Summary
Urban households produce a large proportion of municipal waste, imposing a high cost on local governments to manage this waste [1]. Municipal solid waste management has a special place in municipal services [4]. It has a significant environmental impact and other adverse effects, such as soil and underground water pollution, greenhouse gas emissions, consumption of ample land resources for storage, deterioration of residents’ quality of life, public health risks [5,6,7,8]. A closer look at health plans, population growth rates, urban development, and urbanization shows that presenting appropriate waste management is recognized as an important duty in many societies, including in developing countries [9].
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