Abstract
Public trust and interpersonal trust in healthcare have been studied extensively in developed economies but there has been little work in the case of a developing economy. The purpose of this study is to examine the antecedents of interpersonal trust (patients' trust in doctors) in private healthcare in Pakistan. Data were collected from 313 patients using a self-administrative questionnaire. Data analysis using PLS-graph showed that patient focus, confidentiality, and information supply and communication were significant predictors of patients' trust in doctors. We advance knowledge about the development of interpersonal trust in a private healthcare context from a developing economy. The research findings are interpreted and future research opportunities are also discussed.
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