Abstract
This paper examines the motivations of participants in a large-scale pilot project that aims at developing a new agri-environmental measure, gypsum treatment of arable fields, to reduce phosphorus loading in the Baltic Sea. We build a general model of crop production that allows for three motivations: profit maximization, utility from agricultural innovation and stewardship towards the environment by employing farmer survey and confirmatory factor analysis. Strong environmental motivation is associated with small farm size, adoption of environmentally friendly cultivation technologies, and part-time farming. Strong profit motivation is associated with large gypsum-treated areas, perceived ease of gypsum application as a water protection measure, and agricultural education, which associates also with strong innovation motivation.
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