Drivers of Entrepreneurial Intentions in the Context of the Covid-19 Pandemic

Abstract

This study investigated the effect of the personality factors, creativity, risk-taking, and locus of control, on the entrepreneurial intentions of U.S. business college students, employing the theoretical lens of the theory of planned behavior. We surveyed 353 student respondents, comparing those with self-reported entrepreneurial intentions (n=213) versus those without entrepreneurial intentions (n=140). Our results indicated that the personality characteristics of risk-taking and creativity both significantly and positively predicted entrepreneurial intentions, but locus of control did not have a significant impact. Contextually, this study was undertaken during the extensive difficulties of the Covid-19 pandemic. One positive consequence of the pandemic has been a heightened interest in entrepreneurship. We advise business school educators to pursue activities that encourage nascent entrepreneurship by fostering creativity and providing educational initiatives that help students reduce the perceived risk of starting their own businesses.