Abstract
ABSTRACT We test a model of panic buying behaviour. The model includes an affective and a cognitive effect channel to explain panic buying. The model is validated based on a sample of German consumers collected during the first phase of the Covid-19 crisis. The results show that panic buying is more strongly influenced by cognitive constructs (e.g. norms) than by an affective construct (i.e. negative emotions) and its successors.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
