Abstract
Advanced travel information system (ATIS) gives assistance to a better decision-making of trip makers. Including vehicle navigation system, mobile phone application, variable message sign (VMS), traffic radio, a series of information delivery equipment which can meet real demand in information services, are used to support travel decision making of destinations, departure time, routes and travel mode. Along with the development of information technology which can release plenty of travel information, it will be a considerable challenge to department who furnish the travel information service that requires them to choose which service to provide. To reach that goal, it is fundamental to acquaint themselves to understand market penetration of ATIS equipment and information behavior of traveller. Through the data of drivers’ information behavior of ATIS equipment in Kunming based on tracking survey, this paper reveal that Chinese drivers have a sustainable increased willingness to pay for personalized information service. Market penetration of vehicle navigation, as the most well-used ATIS equipment, is climbing. Satisfaction to vehicle navigation is closely related to utilization frequency, willingness to pay for the map upgrade and utilization load. Furthermore, although users have a distinguished dependency to vehicle navigation, query level is still high.
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