Drivers and Outcomes of an Eco-Friendly Tourism Attitude and Behavior

Abstract

This article reports the findings of a study, conducted among 234 tourists who visited Cyprus, aiming to identify the drivers and outcomes of an eco-friendly attitude. Using structural equation modelling, it was confirmed that deontology, law obedience, and political action of tourists positively influence the adoption of an environmentally-friendly attitude. In turn, this was found to be conducive to an eco-friendly behavior which ultimately enhances his/her satisfaction. The study findings have important implications for business managers and public policymakers, while directions for future research are provided.