Driver Logo Sign Detection and Hazard Responses during Partially Automated Driving

Abstract

This study investigates the presentation of service logo information under partially automated driving. Drivers completed simulated drives with partial automation during which they had to detect target logo signs and react to hazards by taking over vehicle control when needed. Driver performance was measured in terms of sign detection rate, crash rate, and hazard response time. A number of factors, including sign information source, sign information load, and driver age group, were investigated. In general, our findings support the delivery of service logo information via in-vehicle display under partially automated driving, especially when the in-vehicle display occurred simultaneously with the on-road signage. Under this presentation condition, drivers were most accurate in detecting target logo signs, and showed little impairment from processing sign information as a secondary task when negotiating a hazard. Implications of the findings and future directions were discussed.