Dressing for success: Effects of color and layering on perceptions of women in business

Abstract

This study examines the effect on perceived competence of colors and layers in traditional business attire. Forty-five St. Ambrose College Master's in Business Administration program students (11 female, 34 male) judged eight artist's sketches of prospective job applicants varying in sex, color of suit worn (red or blue) and presence or absence of a jacket (layering). Analysis of variance results confirmed hypotheses that a person wearing blue or a jacket was perceived as more competent and properly dressed than a person wearing red or no jacket. Furthermore, these variables had more impact on the perception of male targets than of female targets. Finally, although males with blue jackets were rated most highly, female targets were rated more favorably than males overall. Apparently, while only a particular style of dress is considered suitable for men, a specific business uniform does not yet seem to have fully emerged for women. What has emerged as suitable dress for women seems to be to merely adopt, to some extent, traditional male attire.