Abstract
This research purpose was to describe the dress code role as the identity, creativity communication, creativity in service business organization. The research finding desribed that the higher level, mid level, and operational employees told that the uniform was part of their self’s and organization’s identity that was able to build thier proudness, to belong, to motivate in achievement, and to control their behavior. On the other hand, the customers told that the company’s uniform was representing their wish to get company’s primal service and trust. The recommendation from the employees on all levels and the customers were requiring a stylish, expensive-look, and creative, and changing the uniform periodically.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
