Abstract
The neoliberal project of economic reforms has produced practically the opposite of those promised, generating huge and increasing inequalities both within and across national borders. However, the conditions for transcending this state of affairs are in place across the developed market economies, but are frustrated by prevailing social relations of production which are resistant to change. Here I focus on inaccurate meaning-making or semiosis functioning as a form of cultural resistance in mainstream economics and in the Irish print media, arguing that both function as tendencies to confound our understanding of the world in which we live, and the significance of our roles in it.
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