Drawing as a method of researching social representations

Abstract

This paper explores the possibilities of drawing as a method of researching social representations. The theory of social representations focuses on studying the forms, contents, and functions of socially shared common knowledge. In this paper, we (1) present the central premises of social representations theory, (2) elaborate drawing as a visual research method, and (3) synthesize how the drawing method may promote and diversify our understanding of social representations. We suggest that the drawing method is especially fruitful in the analysis of objectification process (how something abstract is made tangible); cognitive polyphasia (the idea of the simultaneous existence of diverse and contradicting social representations); and the different levels of analysis in which social representations become observable: ontogenesis (individual level), microgenesis (social interaction level), and sociogenesis (societal level). Through these insights, this paper advances the current understanding of the drawing method in qualitative social representations research.