Dramaturgi Komunikasi Dakwah Para Da’i di Kota Ambon: Pola Pengelolaan Kesan di Panggung Depan

Abstract

This article discusses the pattern of impression management carried out by the <em>da'i</em> on the front stage in an effort to improve the quality of message transformation to <em>mad’u</em>. Through a good impression management, the persua­sion process occurs which allows the conveyed messages to be well received by <em>mad'u</em> with fullly awareness, not by force. Using dramaturgy approach, researchers conducted participatory observation and in-depth interviews towards 15 da'is in Ambon City who were chosen purposively. This study has revealed that during proselytizing, the <em>da'is</em> manage the impression on the front stage by utilizing verbal and nonverbal communication through the management of situational, planned, and spontaneous impressions.