Abstract
ABSTRACT This article examines performativity in Hungarian Prime Minister Viktor Orbán’s February 2021 public vaccination against COVID-19 with the Sinopharm BBIBP-CorV vaccine. Following a discussion of the concept of performativity as it pertains to the subject of our study, we contextualize the process of the procurement of the Sinopharm BBIBP-CorV vaccine by Hungary to situate the significance of this transaction, along with that of the performance under review, in the post-2010 evolution of broader Sino-Hungarian government ties. We then submit footage of PM Orbán’s vaccination to multimodal critical discourse analysis, identifying several noteworthy features of this performance. We also examine similar performances by other heads of state and government, offering evidence that – having gone beyond the purposes of public health messaging to constitute a simultaneous enactment of foreign policy (and more) – PM Orbán deviated considerably from the consensus norms of public vaccination that have emerged in the reference group. This further indicates that his public vaccination with BBIBP-CorV was both a peculiar instance of vaccine diplomacy and a “demand-driven” manifestation of Chinese influence in Hungary.
Published Version
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