Doświadczenie kryzysu jako składnik zbiorowej pamięci przedsiębiorców

Abstract

Objective – To identify and explain the reasons leading the company to a micro‑scale crisis, which is independent of the market crisis. Research method – The use of in‑depth qualitative interviews with entrepreneurs. They covered entrepreneurs working in the profession for at least twenty years and representing the sector of micro, small and medium‑sized enterprises. Result – The experience of a company crisis on a microscale is an individual experience for each entrepreneur, independent of the market situation. It is the building block of the collective memory of entrepreneurs. Originality / value / implications / recommendations – Based on in‑depth qualitative research, using original statements of entrepreneurs, it has been proven that the company’s crisis, perceived as a sudden event, has its genesis in informal institutions, including ethical and cultural principles in interpersonal relations. A large role in mitigating the effects of the crisis is played by the word, the language of everyday communication of entrepreneurs with clients, contractors, as well as those in power with this professional group.