Double loop strategy management: implementing BSC as a linkage between strategic development and implementation

Abstract

Organizations are required to produce goods and services at a low cost, with high quality and with fast and flexible responsiveness to customer’s needs. So it is necessary for the firms to know the situation of things and what strategy can improve it. The aim of this study is to determine optimal strategy. In this study we used BSC, double loop strategy management and SMART technique to determine the optimal strategy. This method is used for the first time in strategy management. By answering two important questions we can achieve the goals of the firm. Findings show that by the proposed method, the market share was increased to 6% and the net revenue of firm was increased to 2 million dollars in the first year. Key words: Strategy, BSC, SWOT analysis, SMART, printing and packing industry.