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Abstract
The increasing importance of global marketing poses opportunities and threats for companies into the 2000s. More and more the world is becoming a global marketplace. When a company does decide to entry into global markets it generally has five major entry strategy alternatives: exporting, licensing, franchising, joint venture and direct investment. Direct investment represents the greatest degree of commitment and retpiires a greater investment of resources than the other strategies of foreign market entry. In this paper direct investment strategy, which refers to the acquisition of foreign- based firms and the new ventures abroad, is examined.
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