Dopady komunikačních strategií na konceptualizaci osobních komunikačních modelů vybraných mileniálů - pilotní případová studie

Abstract

The goal of the article, to conceptualize the personal communication of a sample of millennials based on their type of communication strategy. It describes the article’s theoretical foundation, Berne’s communication interconnected with Silsbee’s concept of presence. Research methodology presents the mixed research strategy for this gender, implemented as a research pilot case study, and presents the empirical data on assertive presence that was acquired through a questionnaire survey. The results describe of a non-hierarchical cluster analysis from the angle of levels of personal preference for assertive presence in communication among a sample of millennials at Silesian University School of Business Administration (SU SBA) in Karvina studying towards gender in the 2018/2019 school year. They present differing personal communication styles that the selected millennials can apply within self-confident communication strategies.