Abstract

This study investigates donations for environment sustainability and emotional well-being using a large-scale survey of 100,956 observations from 37 nations on 6 continents based on the internet and face-to-face methods according to goal framing theory. The relationship between individuals’ pro-environmental conservation behavior (donations and volunteerism) and positive and negative emotions was determined using an ordered logit model. We found that people engaged in donations (cash and goods) or volunteering had an increased likelihood of experiencing positive emotions and a reduced probability of experiencing negative emotions. Similarly, the results confirmed that 27 of 37 nations, including China, India, the United States and Japan. Donating for nature less than 9% of income was associated with a higher probability of positive emotional well-being and a lower likelihood of negative emotion. Worldwide institutions, such as the United Nations, have constructed new environmental conservation programs that may be an option for contributing to sustainability.

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