情感設計之設計理論與設計思維比較研究-Donald A. Norman 與深澤直人

Abstract

People begin to emphasize the concept of user-center design under the trend of people oriented design. The internationally famous cognitive psychologist Donald A. Norman brings up the idea of emotional design, he mentions people’s emotion affects their thinking and preference.The theory reveals that we are not only using the products, we also put our emotion into it at the same time. The study aims to explore if the concept between design theory and practice could conform our need. The reference takes the design concept of cognitive psychologist Donald A. Norman and Japanese industrial designer Naoto-Fukasawa as the main target, and expects to understand the distinction or similarity between design theory and practice via comparison and analysis. Moreover, the study applies the questionnaire to examine users’ reaction and feedback to the design products, and understand the important elements in the process of design. The main purpose is to provide the practical design thinking which conform people’s need, and provide the research reference of the product design to the academy and industry in the future. The study generalizes some conclusions. First, through the comparison and analysis of the reference, the concept of emotional design proves that there are common parts between deign concept and theory. Besides, the results shows that users could thoroughly grasp the information which designers convey under the border of design theory and thinking. Therefore,the study generalizes the efficient design methods which correspond to the psychology layers of the product. The achievement of the study reveals the significance of the emotional design and the key points of each layer. At the same time, the study also analyzes the practical way of taking emotional design as the design method.