Don't walk by: urban faith-based homeless outreach campaigns

Abstract

Purpose – The purpose of this paper is to explore the objectives and overall approach of a faith-based homeless outreach campaign. It aims to stimulate wider discussion about how civil society can play a role in achieving participatory parity for the homeless. Design/methodology/approach – Using a case study approach, this viewpoint paper then connects practical considerations to extant literature on community inclusion. Findings – This particular homeless outreach campaign generated a tremendous amount of volunteerism – perhaps unparalleled relative to any other recent campaign driven by civil society. Yet it aimed only to funnel the homeless into the private social sector. Furthermore, most of the homeless people engaged on the streets did not complete the rehabilitation programs. Research limitations/implications – Campaigns such as this may need to adopt discursive habits in order to recognize the social distances that must be bridged between the housed and the homeless. With greater reflexivity, volunteers can use their interactions with the homeless to develop empathy, compassion, and understanding. Volunteers may then feel inspired to leverage their personal resources to address community perceptions of homelessness, or to advocate for systematic changes. Originality/value – This paper suggests recasting the goals of homeless campaigns to include the development of social bridges between the housed and the homeless, which can guide advocacy efforts.