Dominance of agility in tourism value chains: evidence from India

Abstract

PurposeTourism supply chains (SCs) are recently gaining importance and there is a dire need for empirical testing and theory development in allied areas. The current investigation aims to explore the importance of management learning, relationship development, shared vision, inter-firm integration and technology perception as essential management capabilities required for the development of dynamic capability of tourism SC agility. Furthermore, the study explores the agile influence on competitive advantage.Design/methodology/approachThe study collected perceptual responses from 233 active participants and respondents in the tourism sector. The collected data were analyzed for the validity of the proposed relationships through partial least squares.FindingsFindings suggest relationship development, shared vision, inter-firm integration and technology perception as significant enablers. Furthermore, tourism SC agility was found to enhance competitive advantage.Originality/valueThe study further advances theory development and empirical testing through extending the concept of agility to tourism SCs and examining its enablers. Furthermore, the study developed measured for the utilized enablers of tourism SC agility through appropriate development in tourism contexts.