Abstract
Because personas are performances of identity, strategically enacted for an immediate or imagined audience, the study of personas to date has concentrated on the public realm of life. Professional personas enacted in workplaces have taken up much attention, whether for artists, comedians, scientists, actors, musicians, or politicians. Similarly (and often overlapping the professional persona), the performance of self online that is constituted in and through social media has proven a generative space for research. Mediatised personas generally open up a space for understanding persona performances, while the non-human, the institutional, the collectively constituted persona come as a logical extension of the theorisation of persona as strategic identity display.
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