Abstract
The issue of "value creation" has been discussed for a long time, and this paper takes 1203 papers on value creation research published in CNKI database from 2017 to 2022 as the research sample, and conducts bibliometric and visualization analysis with the help of CiteSpace software. The paper focuses on the hotspots and trends of domestic value creation research through keyword co-occurrence analysis, cluster analysis, temporal trend analysis and hotspot word emergence analysis, and concludes that: the hotspots of domestic value creation research can be divided into two time phases, the first phase is directly related to value creation and the second phase is obviously interdisciplinary in nature;the research frontiers mainly focus on "digital economy", "artificial intelligence", "ecosystem"and "value proposition", etc.
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