Abstract
This study investigates the emergence of fresh food supermarkets and explores domestic retailers’ fresh food supply chain management in China. The study explores two aspects of supply chain management: procurement and logistics. In line with prior research, the results suggest that domestic retailers’ continuous dominance over international retailers stems from their development of supply chain management. This study demonstrates that endogenous creativity fostered the emergence of fresh food supermarkets. Additionally, it underscores the importance of focusing beyond the transplantation route and Western impact when studying supermarkets in less developed countries.
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