Abstract
This essay examines the career and promotion of Mexican actress Dolores Del Rio as a case study of how Hollywood’s shift to sound film affected Latino and Latina actors. Del Rio’s career aptly illustrates the complex negotiations inherent in marketing a Latina star to non-Latinos, even during the “Latin lover” vogue of the 1920s. It also shows how starring opportunities for Latinos dwindled when accent and language increasingly marked them as nonwhite in the talkie films of the 1930s. The cultural racialization of Mexican Americans and other Latinos in the larger society found parallels in the shifting construction and promotion of Latino and Latina stars.
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