Doing Research in Organizational Discourse: The Importance of Researcher Context

Abstract

What’s involved in doing research in organizational discourse? In this chapter we attempt to answer this question by using five phases of the research process, as identified by Denzin and Lincoln (2000), to guide an examination of the sub-fields of organizational discourse analysis (ODA) (see Table 9.1). Our first aim is to help those new to discourse analysis in organization studies to get started in this field. We also want to encourage researchers who are already using ODA to clarify their own positions and consider a wider repertoire of approaches. The chapter is organized into five sections that address each of Denzin and Lincoln’s five choice points in the research process. At each point we interrogate how one of the sub-fields of organizational discourse undertakes this part of the research process. So, for example, the second choice point involves adopting a theoretical frame or position. Here we discuss frames or positions available in narrative research. In relation to the third choice point – adopting a strategy of inquiry – we discuss strategies used in Foucauldian discourse analysis. As this is a handbook, and not a textbook, we are attempting to strike a balance between helping researchers and engaging critically with the published work itself. In pursuing these aims we have been forced to be highly selective. While we make no apology for this, we would ask the reader to bear this in mind. ‘Organizational discourse’ is not a homogeneous field. It is a series of sub-fields linked together by a substantive concern with language and practice in organizations and organizing. In this chapter we provide particular kinds of ‘snapshot’ of research practice in four of these sub-fields: deconstruction, narrative, linguistic and Foucauldian discourse analysis (see Table 9.1). A key feature of research practice in Denzin and Lincoln’s approach, and one that we strongly support, is developing a reflexive understanding of the context in which researchers find themselves. This practice not only enriches the research practice, it also provides much of the ‘between the lines’ knowledge that can lead to successful research outcomes. The opening section of the chapter – the first choice point – addresses this issue directly. We also open each section with a narrative that profiles the work of different fictional researchers, each named Andy Andrews, as they tackle a different phrase of the work. 1