Abstract
This study investigated the possible relationship between dogmatism and confidence. Confidence is related to the amount of information needed to make a decision. Rokeach's theories concerning dogmatism suggest that, because they resist new information, highly dogmatic individuals will report that they are more confident than persons low in dogmatism in their ability to evaluate a new product. 70 undergraduates were asked to assess their confidence in their ability to evaluate a new product and to complete the Troldahl and Powell Short-form Dogmatism Scale. As hypothesized, 15 subjects high in dogmatism reported that they were more confident than those ( n = 16) low in dogmatism.
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