Does vehicle colour influence crash risk?

Abstract

An often asked question regarding vehicle safety is whether vehicle colour has an influence on crash risk and if so, what is the differential in risk between the various colours of vehicles available. The major objective of this study was to assess the relationship between vehicle colour and crash risk through the analysis of real crash outcomes described in Police reported crash data. The study employed induced exposure methods utilising single vehicle crashes as the comparison crash type. It estimated the crash risk associated with each vehicle colour relative to a reference colour which was chosen to be white. Results of the analysis identified a clear statistically significant relationship between vehicle colour and crash risk. Compared to white vehicles, a number of colours were associated with higher crash risk. These colours were black, blue, grey, green, red and silver. The association between vehicle colour and crash risk was strongest during daylight hours where relative crash risks were higher for the colours listed compared to white by up to around 10%. No colour had a statistically significantly lower crash risk than white although crash risks for a number of other colours were not statistically significantly different from white.