Abstract
The current study explores how tourism mental fatigue influences tourist citizenship behavior by examining a moderated mediation model. The results indicate that tourism mental fatigue negatively influences tourist citizenship behavior, and this relationship is mediated by psychological contract breach. Additionally, the relationship between motivational fatigue and psychological contract breach and the indirect link between motivational fatigue and tourist citizenship behavior are weaker for tourists with higher internal service locus of control. Thus, in promoting tourist citizenship behavior, DMOs should develop strategies to reduce tourism mental fatigue, and pay attention to tourists’ psychological contract and service locus of control.
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