Abstract
Drawing upon Bandura’s self-efficacy theory, this study conceptualizes “social media news efficacy” and examines how news efficacy connects perceived news overload on social media to news avoidance and social filtering. Findings from a two-wave panel survey of South Korean adults show that news overload is significantly related to a decrease of news efficacy, which in turn increases news avoidance on social media. The analysis also finds that news efficacy mediates the positive link between perceived news overload and social filtering over time.
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