Abstract
This study draws upon the perspectives of organizational learning and environmental contingency to investigate how the use of knowledge integration mechanisms affects product innovativeness under different levels of technological turbulence, market turbulence, and competitive intensity. Based on a sample of 102 high-tech product projects, hierarchical moderated regression analyses reveal that product innovativeness is related to knowledge integration mechanisms in a curvilinear manner under different levels of competitive intensity, market turbulence, and technological turbulence. Specifically, under a low level of competitive intensity, market turbulence and technological turbulence, the relationship between knowledge integration mechanisms and product innovativeness is an inverted U-shape. By contrast, under a high level of competitive intensity, market turbulence, and technological turbulence, product innovativeness is related to knowledge integration mechanisms in a U-shaped manner.
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