Abstract
There isn´t a consensus about the impact of a first time or a repeat tourist on local economy since that the findings of studies comparing the amount of money spent by the two categories of tourists are inconclusive. We interviewed 500 people who went to any tourist destination more than once through a virtual platform in Brazil. This article uses Principal Component Analysis to analyze this issue. The results identified four types of repeat tourists, who tend to spend less than first-time tourists, but who may influence people to visit the destination due to their high degree of satisfaction. A recommendation for future research would be to use the Confirmatory Factor Analysis (CFA) to confirm the measurement model after conducting Exploratory Factor Analysis (EFA).
Highlights
The principal objective of economic activity is the profit maximization
Does the repeat tourist spend more than the first time? A contribution to the literature
The revenue from a tourist destination is associated with the behavior of the tourist as a consumer, which may vary if the tourist is repeated or first-time, among countless other factors
Summary
The principal objective of economic activity is the profit maximization. For this, it is essential to obtain the most significant volume of revenue possible from the sale of products and services. Freytag (2010) have found that the number of times that tourists climbed the Eiffel Tower or visited the Louvre fell more than 60% after the third visit to Paris, while the drop was 50% for the Versailles Garden This behavior influences the revenue of a tourist destination. Saladié, Clavé & Gutiérrez (2016) have identified that friends or relatives accommodated 27.7% of the repeat tourists while 58.5% of first-time tourists chose to stay in a hotel It surely has a positive impact on the local economy. “the study of tourist expenditure is an important thing in the formulation analysis of tourism marketing, strategies, and policies” (Sudanti et al, 2018, p.1) Another contribution is that most of the empirical studies on repeat tourist (and until about travel motivations) have not focused on Latin American countries, such as Brazil, for example
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