Abstract
Cannabis is one of the most common substances consumed among adolescents and research demonstrates that exposure to cannabis-related content online is associated with cannabis consumption. However, little is known about the relationship between exposure on different social media platforms and the role of personal characteristics such as sensation seeking. We conducted a cross-sectional study among 1,309 adolescents between 15 and 19 years old in Switzerland investigating the relationship between exposure to cannabis-related content on Instagram, Snapchat, and TikTok and the intention to consume cannabis. Results suggest a positive link between exposure to cannabis-related content on Instagram and the intention to consume cannabis. No such link emerged regarding Snapchat or TikTok. Additionally, we found a positive relationship between adolescents’ sensation seeking and the intention to consume cannabis. Moreover, we found that high sensation seekers’ exposure to cannabis-related content on Snapchat is positively related to the intention to consume cannabis. In sum, this study shows that not only the platform matters when discussing the effects of cannabis-related online content but also personal characteristics such as sensation seeking.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
