Does the European Union (EU) need a propaganda watchdog like the US Institute of Propaganda Analysis to strengthen its democratic civil society and free markets?

Abstract

This article 1 1 Adapted from a paper given to the Organisation and Society: Legitimacy in a Changing World Theoretical Approaches and Empirical Studies conference, 27–30 September, 2007, Roskilde University (Denmark) and Lund University (Sweden). addresses a paradox in the public communications of liberal democracies and suggests an easement of the social tensions created by it. Communication by public relations (PR) is an unavoidable consequence of such democracies, yet PR produces communicative inequalities, which offend the egalitarian and libertarian ethos of their civil societies and freely accessed markets. PR in this way renders itself into weak propaganda: historically and currently more available to principals rather than to subalterns. This is a conclusion most PR academics and practitioners reject. The former also distance themselves from persuasion and in their attachment to communicative symmetry they have ironically weakened the role of ethics in PR production. We seek to restore propaganda, persuasion and ethics to the centre of PR thinking. Our restoration begins with the establishment of propaganda detectors and regulators in the EU. We call them institutes for propaganda analysis after the example of the American Institute for Propaganda Analysis 1937–1942. These whistleblowers will measure the flows of PR propaganda amongst organisations and groups in the political economy and civil society; and counter-intuitively, will provide PR resource subsidies for those wanting to be heard in public via a PR ‘voice’ but who lack the capacity to produce it. In this way, a minimal communicative equality of PR production capacity will be created and European citizens and consumers given a more level playing field of information sources. PR propaganda is constitutive of liberal democracy, their civil societies and of capitalist markets but it needs reformation in the interests of equality of communication resources. This is a worthy and legitimate public policy goal to work towards.